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Why purchase a $500 tablet if you are simply utilizing it to examine your e-mail? Many of us have been using the same vacation objects for years, whether we like them or not. In the event you own your private home, consider renting out a room on a platform like Airbnb so that you've revenue coming in usually. Online advertising is the main supply of income for Internet corporations, corresponding to Google, Facebook, Baidu, Alibaba, etc (Edelman et al., 2007). Unlike organic objects (Yan et al., 2020a) solely ranked by user choice, the display of ads relies on both user choice and advertiser’s profit. The outcomes of offline simulation and on-line A/B experiment reveal that NMA brings a significant improvement in CTR and platform revenue, in contrast with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We successfully deploy NMA on Meituan food supply platform. |
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